Elon Musk’s X Testing Live Video Game Streaming in Bid to Become the “Everything App”
Elon Musk’s X (formerly known as Twitter) is exploring a new feature – live video game streaming – as part of its transformation into the “everything app.” This move puts X in direct competition with platforms like Amazon.com Inc.-owned Twitch and Alphabet Inc.’s YouTube.
Following a recent incident where Musk’s livestream froze while he was at the US-Mexico border, X is now preparing to introduce live video game streaming to its platform. Musk himself confirmed this development by responding to a video titled “Gaming Stream Test” posted by a newly created account, stating, “Testing game streaming.”
Musk is a well-known gamer and fan of the game Diablo. He even invited other gamers to play with him and compete against him in the game’s player-versus-player arena. This showcases Musk’s personal interest and enthusiasm for this new feature.
This move is part of X’s ongoing efforts to transition from a predominantly text-based platform to one that offers a wide range of video content. Under Musk’s leadership, X has been expanding its video capabilities, including features such as longer video length of up to three hours for X Premium subscribers, support for 1080p video quality, and the ability to download videos.
The platform has seen a significant surge in video views, with a 465% increase in the ten days leading up to New York Fashion Week. This growth is a testament to X’s increasing popularity as a video content destination.
Some notable figures have already joined X to share their content, such as former Fox News host Tucker Carlson, who posted his hour-long show titled “Tucker on X.” Additionally, Lex Fridman now shares his podcast on X, adding to the platform’s repertoire of diverse content.
With its live video game streaming feature, X aims to challenge established platforms like Twitch and YouTube, offering users a comprehensive and multifunctional app experience. Musk’s ambitious goal of making X the “everything app” encompassing payments, audio and video calling, shopping, and now live gaming, demonstrates his commitment to transforming X into a versatile and engaging platform.