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Snapchat to Introduce AI ‘Dreams’ Feature for Users

Snapchat to Introduce AI ‘Dreams’ Feature for Users

Snapchat to Introduce AI ‘Dreams’ Feature for Users

Popular social media platform Snapchat is set to unveil a new generative artificial intelligence (AI) feature called ‘Dreams’. This upcoming feature will allow users to take or upload selfies, which the app will then use to generate new pictures of them in imaginative backgrounds. According to app researcher and developer Steve Moser’s findings, Snapchat has been working on this feature, which will enable users to place themselves and their friends in fantastical places and scenarios.

The ‘Dreams’ feature will not only allow users to create AI-generated selfies but also gives permission to their friends to create dream-like images featuring both themselves and their friends. Reverse engineer Alessandro Paluzzi first revealed the ‘Dreams’ feature in May.

In addition to this, Snapchat recently introduced the ‘Lens Creator Rewards’ program, aimed at Snap AR creators in India. This new program offers rewards to developers, teams, and creators for building high-performing lenses on the platform. India is one of the top five markets where lenses from Lens Creators receive the most community engagement. A top-performing lens in India, the US, or Mexico could earn a Lens Creator up to $7,200 per month. The program is open to Lens Studio community members from nearly 40 countries, including India.

Snapchat’s ‘Dreams’ feature and ‘Lens Creator Rewards’ program demonstrate the platform’s commitment to harnessing the power of AI and engaging its user base through innovative features.

– Generative Artificial Intelligence (AI): AI technology that is capable of generating new content, such as images or text, based on existing data or inputs.
– Snap AR (Augmented Reality) creators: Users who create augmented reality experiences using Snapchat’s Lens Studio.

– TechCrunch (
– App researcher and developer Steve Moser
– Reverse engineer Alessandro Paluzzi

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